SAP brand value continues to grow
SAP has been named as one of the world’s leading brands in a new report.
The software giant was ranked 22nd in Interbrand’s 2016 Best Global Brands report after the company’s overall corporate value increased by 13% in the last 12 months.
The report, which analyses factors such as financial performance, brand influence and reputation, estimates that the SAP brand is now worth approximately $21.293bn.
Interbrand described SAP as being a “market leader in enterprise application software at the centre of today’s business and technology revolution” in the report.
SAP was one of 14 other technology firms included within the top 100, including Apple who topped the chart with an estimated brand value of $178bn. Google, Coca Cola, Microsoft and Toyota made up the top five.
The world’s top five fastest growing brands over the last 12 months include Facebook (48%, Amazon (33%), LEGO (25%), Nissan (22%) and Adobe (21%). SAP was ranked as the joint twelfth fastest growing brand.
In total, the overall value of the top 100 brands is now worth approximately $1.796tn, an increase of nearly 5% on last year’s calculations.
Since 2000, when the SAP brand was valued at around $6.1bn, the report estimates that the company’s global brand has increased by 247%.
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