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News feature: UK leading European states for online purchases

This is a derivative of 'eccomerce' by Marla Elena, available under a Creative Commons Attribution 2.0 Generic License at: than three-quarters of people in the UK made an online purchase last year — higher than any other European country, according to new statistics.

Research from the UK’s Office of National Statistics found that nearly eight out of ten (79%) people in the had bought goods or services in the last 12 months.

The UK was followed closely by Scandinavian countries with more than 70% of people in the Netherlands and Germany favouring the convenience of online shopping.

However, only 50% of people quizzed from Ireland said they had made an online purchase in the last 12 months — which mirrors the European Union average.

Even more surprising was that only 22% of people in Italy — a G7 country — said they had made a purchase electronically.

Worryingly for Irish businesses, the research found that e-commerce was the most important source of revenue for enterprises. More than half (52%)of Irish businesses said that e-commerce was the primary source of income with 25% adding that website sales accounted as their primary income.

When questioned about a reluctance to purchase goods online, 40% of respondents in the Netherlands  claimed that goods or services online were not suitable to be bought online — the highest across Europe.

The survey also found that online customers in the UK had the least amount of problems when purchasing online and had no concerns around ICT security or data protection.

Want to increase your online sales? Get in touch with one of our e-commerce experts today to see how the IIS Group can help. 

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